Designed in Palm Beach. Made to Travel.

Second Husband™ is a lifestyle brand born poolside. Equal parts leisure and legacy, we design essentials for people who understand the value of experience — and maybe a well-made martini.

We’re not here to shout. We’re here to suggest.

Minimalist, but never modest

Second Wife and Cherry Spark

A duo that doesn’t ask for attention—it commands it. Second Wife brings the quiet allure, Cherry Spark brings the red-hot punctuation. Together? An unforgettable statement in two parts.

Second Opinions

Amazing Quality

I was so excited to get my Second Husband hat. I usually don't wear hats, but this hat looks so good on me. I've gotten so many compliments! Already put my order and I can't wait to get the next one out!

— Jess

Wifed Up

New era is right. This hat makes me feel like I have a yacht and a secret. It's scandalous and still classy. Every time I wear it, someone asks where it's from.

— Carly

My favorite Grab and Go Hat

Best thing about the Supermodel hat is that I can dress it up or down. Please make in more colors!

— Molly

Bold, Healing, and Real.

Second Husband came into my life at a time I was feeling lost and raw from divorce. It didn't just speak to me - it empowered me. Every piece, every message felt like a reminder that I'm allowed to rebuild, to laugh, to myself again. This brand isn't just clothing - it's a movement. Thank you, Rachel, for creating something so bold, healing, and real.

— Lexi

Great Birthday Gift. Super Cute!

Surprised my husband with this hat for his birthday and he loves wearing it around.

— Tori

Hot Cherry Summer

Obsessed is an understatement. The lighter? Sexy. The trinket trays? Sweet and spicy perfection. I keep one by my bed and the other in the bathroom, and they instantly elevate the vibe.

— Maya

Luxury Experience!

The shipping was super fast, and the quality is top-notch with amazing attention to detail. It’s definitely a conversation starter and perfect for everyday wear. Highly recommend Second Husband!!!!

— Frankie

Second Husband, First Class

Everything arrived quickly and beautifully packaged — it felt more like opening a gift than an order. If you’re even thinking about buying, just do it. Your inner icon will thank you.

— Sabrina